People and communities flourishing
In the heart
of the world.

We Are
Tras La Perla

A citizen-led initiative founded by Carlos Vives and Claudia Elena Vásquez to actively promote quality of life in Santa Marta and the ecosystems of the Sierra Nevada and Ciénaga Grande. We work for the flourishing and connection of communities through restored habitats and by embracing their deeply rooted identity, history, and culture as pillars of holistic development.

Our Pillars

We believe in collaboration and the coordination of diverse forces and partners to unlock the full potential of the city and its surrounding territory.

Physical Environment

We believe in the transformative power of the places we inhabit. We work for territories where nature and development coexist in harmony, where every corner tells a story of respect for the environment, and where sustainable infrastructure serves as a bridge to a better quality of life. Our unique ecosystems are not just landscapes — they are shared homes and the legacy we protect for future generations.

Individual Wellbeing

At the heart of our work is each individual in the community. We promote the holistic development of people through family strengthening, access to quality health and education, and sports as a tool for transformation. When every person is empowered to reach their full potential, the whole community fluorishes.

Systemic Conditions

Sustainable change demands fundamental shifts in societal structures. We strive to foster systems grounded in individual liberty, where personal responsibility shapes identity, voluntary cooperation drives participation, and free markets create economic opportunities. We trust in the power of individuals and communities to freely define their paths and achieve their own success.

Our
Commitment

01

Transparency

We are committed to transparency in our operations and finances, ensuring that our supporters can trust that their contributions have a real impact.

02

Collaboration

Collaboration is at the heart of our mission. We actively seek partnerships with like-minded organizations, governments, and individuals to amplify our collective impact and tackle complex challenges.

03

Innovation

Innovation allows us to find creative and effective solutions to ever-evolving problems. We continuously explore new approaches to maximize the reach and effectiveness of our programs.

Featured Project

City Brand: 500 Years

Tras La Perla by Carlos Vives officially presented the commemorative brand identity for the 500th anniversary of Santa Marta’s founding. This brand not only celebrates history — it projects the city into the future with pride and a strong sense of identity. Brands tell stories, stir emotions, and unite communities. This…

Events

Our job in
Numbers

Our commitment to creating positive change is reflected in the data — showcasing the real, tangible difference we collectively make in the lives of those we serve.

We prioritize the efficient allocation of funds, ensuring the majority of resources go directly to our programs and initiatives.We are committed to sustainable impact that goes beyond immediate relief.

Through strategic initiatives, education, and capacity building we strive to create a multiplier effect, ensuring that positive change endures across generations.

Partners
0
Investment from internal resources
$ 1000000
Investment from external sources:
$ 1000000

Stories

Ongoing Campaign

What People Say

Our Team

#WE NEED YOU HELP
Please join us to help children around the world have a better life